Blogging and Writing for Online Audiences

A Certificate of Participation is awarded to participants who contribute constructively to weekly discussions and exercises/learning activities for the duration of the course. This tutor-led, cohort-based online course is 7-weeks in duration and is made up of 5 teaching units. Unit 1: Discovering Your Voice Learning objectives: - To gain an understanding of the diverse approaches available to bloggers and selected a favourite to model best practice upon. - To gain an understanding of their personal drivers for blogging. Unit 2: What To Write About (And How) Learning objectives: - To develop a personal strategy for creating their content and finding ideas. - To gain an understanding of the benefits and risks of sponsored content, affiliates, and advertising. Unit 3: Ethics Learning objectives: - To gain an entry-level understanding of copyright, both written and visual, and the General Data Protection Regulation. - To provide an awareness of wider ethical issues such as informed consent, abuse, managing their personal data, plagiarism and content theft. Unit 4: Community (No Blog Exists Within A Bubble) Learning objectives: - To develop an appreciation and understanding of the established community within their particular sector. - To gain an understanding of how to manage third party input on their own sites, such as commenting, feedback and potential abuse. - To have an opportunity to comment on an external blog. Unit 5: Sustainability (It’s Not All About The Stats) Learning objectives: - To gain an understanding of the importance of self-care, scheduling and taking a break. - To gain an entry level understanding of Search Engine Optimisation (SEO). - To gain an entry level understanding of monetising opportunities such as Patreon, Amazon, and Ko-fi.