Eureka moments: leaps of creativity and problem-solving in business

A Certificate of Attendance is awarded to participants who attended daily lectures for the duration of the course.

This tutor-led, in-person course is 3 days in duration and is made up of 7 sessions for a total of 10.5 contact hours.

Dates: 28 February - 2 March 2025

Summary of content

This course has been designed to unlock the power of creativity in navigating complex challenges and seizing opportunities in the business world.

This dynamic experience delves into drivers behind generating innovative ideas, exploring the conditions that foster breakthroughs and the structured methods to channel them into actionable solutions.

The course also highlights the role of collaboration, diversity of thought, and resilience in the creative process, emphasising how to turn flashes of inspiration into sustainable strategies.

Session 1: The Science of Creativity: Explore the psychological and neurological foundations of creativity and how to cultivate the conditions for breakthrough ideas.

Session 2: Identifying and Framing Problems: Learn techniques to redefine problems and uncover hidden opportunities as the first step toward innovative solutions.

Session 3: Tools for Generating Ideas: Discover structured methods like brainstorming and lateral thinking to spark creative solutions.

Session 4: The Creative Process and Overcoming Blocks: Develop strategies
to overcome mental barriers, self-doubt, and environmental constraints that inhibit creative thinking.

Session 5: Collaborative Creativity: Understand the power of teamwork, diverse perspectives, and collective problem-solving in fostering innovation.

Session 6: Determining the Good from the Bad: Understand how to reflect on and evaluate a set of ideas to determine their worth and when to kill bad ideas

Session 7: Turning Ideas into Action: Learn how to evaluate, refine, and implement creative ideas into practical and impactful solutions.

Learning outcomes:

As a result of the course, students will gain a greater understanding of the subject and should be able to:

· develop the ability to approach challenges with innovative thinking and generate breakthrough ideas

· learn structured techniques to identify, redefine, and resolve complex business problems

· gain the skills to evaluate and implement creative ideas, turning inspiration into practical, impactful solutions